Why businesses lose customers in messengers and how to fix it

Slow replies

In a chat, a buyer expects an answer almost as quickly as in a conversation. If there is no answer, they write to another shop. Messages at night and at weekends suffer the most.

Price only in private messages

The phrase “price in DM” adds an extra step. If you still reply this way, the answer should come right away and lead straight to the next step.

An answer without a question

The answer “45 AZN” ends the conversation. It is better to name the price and ask which day the order is for or which colour suits better. The conversation goes on and leads to a purchase.

Lost conversations

When messages come from several messengers, it is easy to miss something. It is better to keep all conversations in one place.

What you can do today

Write down the answers to the ten most frequent questions and check how long a customer waits for a reply in the evening. If there is no one to reply, this part of the work can be handed over to an AI seller.

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